Web Content Manager job description
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What does a Web Content Manager do?
The Web Content Manager is responsible for maintaining and enhancing the company's online presence through effective content management strategies. This role is pivotal in engaging audiences and supporting business goals by curating and optimizing digital content across platforms.
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What are the Key Responsibilities of Web Content Manager
- Develop and implement content strategies aligned with marketing goals.
- Ensure web content is up-to-date, accurate, and consistent with brand standards.
- Collaborate with designers, writers, and marketers to produce engaging content.
- Monitor website traffic and implement SEO best practices to boost performance.
- Oversee the editorial calendar and manage content publishing schedules.
- Analyze and report on content performance, user engagement, and feedback.
- Coordinate revisions and updates based on analytics and trends.
- Maintain compliance with copyright and data protection regulations.
What are the Skills and Requirements for a Web Content Manager?
- Strong understanding of content management systems (CMS) like WordPress or Drupal.
- Excellent writing, editing, and proofreading skills.
- Proficiency in SEO and web traffic metrics.
- Ability to work collaboratively in cross-functional teams.
- Strong organizational and project management skills.
What are the KPIs to track for Web Content Manager?
The Web Content Manager's performance is assessed through content engagement rates, SEO-driven improvement in website traffic, and effective management of content schedules meeting deadlines.
Content Engagement
Increase in user interaction with web content.
SEO Performance
Improvements in search engine rankings and organic traffic.
Content Timeliness
Adherence to publishing schedules and deadlines.
Reports to
Digital Marketing Manager
Collaborates with
Content Writers, SEO Specialists, Graphic Designers
Leads
Content Production Team
Are any specific tools or software required for the Web Content Manager role?
- WordPress
- Google Analytics
- SEMrush
- Adobe Creative Suite
- Trello
What is the qualification of Web Content Manager?
Bachelor's degree in Communications, Marketing, Journalism, or related field, with 3-5 years of experience in web content management.
