Market Manager job description
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What does a Market Manager do?
The Market Manager is instrumental in developing and executing marketing strategies that drive brand awareness and customer engagement. This role is critical for boosting sales and ensuring the company's products or services gain a competitive edge in the market.
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What are the Key Responsibilities of Market Manager
- Analyze market trends and competitor activities to inform strategic planning.
- Develop and implement comprehensive marketing plans.
- Coordinate with sales teams to align marketing and sales objectives.
- Manage marketing budgets and analyze ROI on marketing activities.
- Oversee digital marketing initiatives and social media campaigns.
- Conduct market research to identify new opportunities.
- Evaluate marketing performance using analytics tools.
What are the Skills and Requirements for a Market Manager?
- Strong understanding of marketing principles and consumer behavior.
- Proficient in digital marketing tools such as Google Ads and HubSpot.
- Excellent analytical and problem-solving skills.
- Effective communication and leadership abilities.
- Ability to work collaboratively with cross-functional teams.
What are the KPIs to track for Market Manager?
The Market Manager's performance is measured by increased market share, higher customer engagement levels, and achieving targeted sales growth through innovative marketing strategies and efficient team management.
Market Share
Increase in company's market presence relative to competitors.
Customer Engagement
Improvement in customer interaction and retention metrics.
Sales Growth
Attainment of predefined sales targets linked to marketing strategies.
Reports to
Director of Marketing
Collaborates with
Sales Team, Product Development Team
Leads
Marketing Specialists
Are any specific tools or software required for the Market Manager role?
- Google Analytics
- HubSpot
- Hootsuite
- Adobe Creative Suite
What is the qualification of Market Manager?
Bachelor's degree in Marketing, Business, or related field; 4-6 years of experience in market management or similar roles.
