The Media Buyer is responsible for planning, negotiating, and purchasing advertising space across various media platforms to maximize the impact of marketing campaigns. This role is crucial in optimizing ad spend and ensuring effective audience targeting to achieve company objectives.
- Research and identify target audiences for media campaigns.
- Negotiate with media vendors to secure cost-effective advertising spaces.
- Analyze campaign performance data to optimize future buys.
- Collaborate with creative teams to ensure alignment of messaging with media strategy.
- Monitor market trends and competitor activities in the media landscape.
- Manage budgets and track expenditures against planned costs.
- Strong negotiation skills for securing favorable rates with vendors.
- Proficiency in using analytics tools like Google Analytics or Nielsen ratings.
- Excellent communication skills for collaboration across teams.
- Ability to analyze data effectively for decision-making.
The Media Buyer's performance is evaluated based on achieving targeted ROI from ad placements, maintaining budget efficiency, and enhancing brand visibility through strategic media buying decisions.
ROI
Achieve or exceed return on investment targets from ad placements.
Budget Efficiency
Maintain or improve cost-effectiveness of ad spends.
Brand Visibility
Increase brand exposure through strategic placement choices.
Reports to
Marketing Director
Collaborates with
Creative Team, Marketing Analysts
Leads
- Google Analytics
- Nielsen Ratings Software
Bachelor's degree in Marketing, Advertising, or a related field; 3-5 years experience in media buying or planning roles.
