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The Marketing Analyst plays a crucial role in driving data-driven marketing strategies by analyzing market trends, consumer behavior, and campaign performance. This position is essential for optimizing marketing efforts and supporting business growth through insightful analysis and reporting.
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- Analyze market trends to identify opportunities for growth.
- Evaluate the effectiveness of marketing campaigns using various metrics.
- Conduct competitive analysis to inform strategic decisions.
- Develop reports on sales forecasts, customer demographics, and buying habits.
- Collaborate with the marketing team to refine strategies based on data insights.
- Monitor industry developments and adjust strategies accordingly.
- Strong analytical skills with proficiency in statistical software like SPSS or SAS.
- Excellent communication skills for presenting findings clearly.
- Ability to work collaboratively within a team environment.
- Proficient in Microsoft Excel and data visualization tools like Tableau.
The Marketing Analyst's performance is evaluated through accurate forecasting of market trends, improved campaign ROI, timely delivery of insightful reports, and effective collaboration with cross-functional teams to enhance overall marketing strategy effectiveness.
Market Trend Analysis
Accuracy in predicting market shifts.
Campaign Performance
Improvement in return on investment (ROI) from analyzed campaigns.
Reporting Timeliness
On-time delivery of comprehensive analytical reports
Reports to
Marketing Director
Collaborates with
Product Managers, Sales Teams
Leads
- SPSS
- SAS
- Microsoft Excel
- Tableau
Bachelor's degree in Marketing, Business Analytics or related field; 2-4 years experience in a similar analytical role.
