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The SEO Specialist is responsible for enhancing the visibility and ranking of the company's digital content in search engines. This role is crucial in driving organic traffic, improving user engagement, and supporting overall marketing objectives through effective SEO strategies.
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- Conduct keyword research to guide content creation.
- Optimize website content for search engines.
- Monitor and analyze site performance using analytics tools.
- Implement link-building strategies to improve rankings.
- Collaborate with web developers to ensure best practices are met.
- Stay updated with the latest SEO trends and algorithm changes.
- Proficiency in SEO tools like Google Analytics, SEMrush, or Moz.
- Strong analytical skills to interpret data and make informed decisions.
- Excellent communication skills for collaboration across teams.
The performance of an SEO Specialist is evaluated based on improvements in organic search rankings, increased website traffic from organic sources, and successful implementation of on-page and off-page optimization techniques within set timelines.
Organic Traffic
Increase in website visits from organic search results.
Keyword Rankings
Improvement in targeted keyword positions on SERPs.
Backlink Quality
Enhancement of backlink profile quality through strategic link-building efforts.
Reports to
Digital Marketing Manager
Collaborates with
Content Creators, Web Developers
Leads
- Google Analytics
- SEMrush
- Moz
Bachelor's degree in Marketing or related field; 2-4 years experience specializing in SEO practices.
