The Head of Marketing is responsible for leading the marketing department to drive brand growth and market share. This role is crucial in developing strategic marketing plans that align with company objectives, ensuring effective communication and promotion across all channels.
- Develop and implement comprehensive marketing strategies.
- Oversee the creation of engaging content for digital and traditional media.
- Manage the marketing budget to maximize ROI.
- Lead market research efforts to identify new opportunities.
- Collaborate with sales teams to enhance customer acquisition strategies.
- Analyze consumer behavior data to adjust campaigns accordingly.
- Ensure brand consistency across all platforms.
- Strong leadership and team management skills.
- Proficiency in digital marketing tools like Google Analytics, HubSpot, etc.
- Excellent communication and presentation abilities.
- Strategic thinking with a focus on results-driven outcomes.
The Head of Marketing's performance is evaluated based on increased brand awareness, improved lead generation metrics, successful execution of campaigns within budget constraints, and enhanced customer engagement levels across various platforms.
Brand Awareness
Increase in brand recognition metrics.
Lead Generation
Growth in qualified leads generated through campaigns.
Customer Engagement
Improvement in engagement rates on social media platforms
Reports to
Chief Executive Officer (CEO)
Collaborates with
Sales Team, Product Development Team
Leads
Marketing Managers
- Google Analytics
- HubSpot
- Hootsuite
Bachelor's degree in Marketing or Business Administration; 7-10 years experience in senior marketing roles.
