Ecommerce Manager job description
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What does a Ecommerce Manager do?
The Ecommerce Manager is responsible for driving the online sales strategy, boosting digital user experiences and optimizing eCommerce platforms. This role is pivotal in enhancing the company's market presence and achieving sales growth through strategic planning and implementation.

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What are the Key Responsibilities of Ecommerce Manager
- Develop and implement eCommerce strategies to increase online sales.
- Oversee the day-to-day management of eCommerce platforms.
- Optimize digital consumer journeys and improve user experiences.
- Coordinate with marketing and design teams to ensure brand consistency.
- Analyze web analytics and KPIs to report on sales performance.
- Manage relationships with vendors and partners.
- Ensure the eCommerce platform is fully functional and up to date.
- Implement SEO and SEM strategies to boost online visibility.
- Stay up to date with eCommerce trends and innovations.
What are the Skills and Requirements for a Ecommerce Manager?
- Strong understanding of eCommerce platforms and digital marketing.
- Experience with website analytics tools such as Google Analytics.
- Excellent problem-solving and analytical skills.
- Ability to manage multiple projects and meet deadlines.
- Strong communication and collaboration skills.
What are the KPIs to track for Ecommerce Manager?
The Ecommerce Manager's performance is measured by increased online sales, improved conversion rates, and enhanced customer satisfaction through optimized digital experiences.
Online Sales Growth
Achieve targeted increases in online sales.
Conversion Rates
Increase in site visitor to customer conversion rates.
Customer Satisfaction
Enhance customer experience as measured by reviews and feedback.
Reports to
Digital Marketing Director
Collaborates with
Marketing, IT, and Product Development Teams
Leads
Ecommerce Specialists
Are any specific tools or software required for the Ecommerce Manager role?
- Shopify
- Magento
- Google Analytics
- SEMrush
- Adobe Creative Suite
What is the qualification of Ecommerce Manager?
Bachelor's degree in Business, Marketing, or a related field; 3-5 years experience in eCommerce management.
