Advertising Manager job description
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What does a Advertising Manager do?
The Advertising Manager plays a crucial role in developing and orchestrating advertising campaigns that bolster the company's brand visibility and market presence. This position is essential for driving consumer engagement and achieving organizational revenue targets through effective ad strategies.
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What are the Key Responsibilities of Advertising Manager
- Plan and execute comprehensive advertising campaigns across various channels.
- Coordinate with the creative team to develop engaging advertisements.
- Analyze campaign performance and adjust strategies for optimal results.
- Manage budgets and allocate resources for advertising activities.
- Evaluate market trends and consumer insights to refine ad tactics.
- Ensure alignment of advertising efforts with overall marketing strategies.
- Oversee media buys and liaise with external agencies.
- Lead and mentor marketing team members in ad project executions.
- Generate reports to track advertising effectiveness and ROI.
What are the Skills and Requirements for a Advertising Manager?
- Expertise in advertising and promotional techniques.
- Strong analytical skills to interpret campaign data.
- Creative mindset with excellent problem-solving abilities.
- Competency in managing budgets and financial resources.
- Proficient in tools like Google Ads, Facebook Ads Manager.
- Excellent communication and negotiation skills.
- Ability to lead cross-functional teams.
What are the KPIs to track for Advertising Manager?
Advertising Manager's performance is assessed by the impact on brand awareness, efficiency and effectiveness of ad spends, and the increase in customer engagement and conversions from advertisement initiatives.
Campaign ROI
Achievement of predetermined budget and sales targets through campaigns.
Brand Awareness
Increase in brand visibility and market reach.
Audience Engagement
Growth in consumer interactions and conversion rates.
Reports to
Marketing Director
Collaborates with
Creative Team, Sales Department, External Agencies
Leads
Advertising Coordinators
Are any specific tools or software required for the Advertising Manager role?
- Google Ads
- Facebook Ads Manager
- Adobe Creative Suite
- Hootsuite
- HubSpot
What is the qualification of Advertising Manager?
Bachelor's degree in Marketing, Advertising, or a related field; 5+ years in advertising management or a similar role.
