Media Relations Manager job description
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What does a Media Relations Manager do?
The Media Relations Manager is crucial in shaping and implementing the company's media communication strategy to foster a strategic and positive public image. This role is vital for enhancing brand visibility and managing the company's reputation across all media platforms.
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What are the Key Responsibilities of Media Relations Manager
- Develop, implement, and oversee media relations strategies.
- Establish and maintain relationships with key media contacts.
- Manage inquiries from the public, press, and related organizations.
- Coordinate all public relations activities, including press releases.
- Prepare spokespersons for media interviews and public speaking.
- Monitor media coverage and prepare reports.
- Identify opportunities for press coverage and media partnerships.
- Collaborate with marketing and communications teams to align messaging.
- Manage crisis communication and media responses.
What are the Skills and Requirements for a Media Relations Manager?
- Excellent written and verbal communication skills.
- Strong interpersonal and relationship-building skills.
- Proficient in media platforms and communication strategy development.
- Ability to manage multiple projects in a fast-paced environment.
- Strong analytical and problem-solving skills.
What are the KPIs to track for Media Relations Manager?
The Media Relations Manager's performance is evaluated through the effectiveness of media strategies, the quality of media coverage, and the management of the company's reputation across all media channels.
Media Coverage
Increase in positive media mentions and coverage.
Relationship Management
Establishment and maintenance of strong media contacts.
Crisis Management
Effective handling of crisis communications situations.
Reports to
Director of Communications
Collaborates with
Marketing Team, Executive Leadership
Leads
Public Relations Specialists
Are any specific tools or software required for the Media Relations Manager role?
- Meltwater
- Cision
- Google Analytics
- Social Media Management Tools
What is the qualification of Media Relations Manager?
Bachelor's degree in Public Relations, Communications, or a related field, with 4-6 years of experience in media relations.
