Video Manager job description
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What does a Video Manager do?
The Video Manager is critical in leading video content creation and production, ensuring high-quality visual storytelling that aligns with the company's brand and marketing goals. This role enhances engagement across digital platforms by overseeing all aspects of video projects.
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What are the Key Responsibilities of Video Manager
- Lead and manage the video production team, including videographers and editors.
- Develop and implement video content strategies aligned with marketing objectives.
- Oversee the planning, execution, and production of video content.
- Ensure the consistency and quality of video outputs across multiple platforms.
- Coordinate with other departments to integrate video content into broader marketing campaigns.
- Manage budgets and timelines for video projects.
- Stay updated on industry trends and technology advancements in video production.
- Analyze video performance metrics to optimize future content.
What are the Skills and Requirements for a Video Manager?
- Expertise in video production and editing software such as Adobe Premiere Pro and Final Cut Pro.
- Strong leadership and project management skills.
- Creative vision with a strong understanding of visual storytelling.
- Excellent communication and collaborative skills.
- Ability to manage multiple projects under tight deadlines.
What are the KPIs to track for Video Manager?
The performance of the Video Manager is gauged by the quality and impact of video content produced, successful alignment with marketing goals, and the ability to innovate while adhering to project timelines and budgets.
Content Quality
Maintain and improve video production quality and storytelling.
Project Delivery
Ensure video projects are completed on time and within budget.
Audience Engagement
Increase viewer engagement and reach across digital platforms.
Reports to
Director of Marketing
Collaborates with
Marketing Team, Creative Department
Leads
Video Production Team
Are any specific tools or software required for the Video Manager role?
- Adobe Premiere Pro
- Final Cut Pro
- After Effects
- DaVinci Resolve
- Camtasia
What is the qualification of Video Manager?
Bachelor's degree in Film, Media Production, or a related field; 4-6 years of experience in video production and management roles.
