Media Planner job description
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What does a Media Planner do?
The Media Planner plays a crucial role in strategizing and executing media campaigns to effectively reach target audiences. This position is key in maximizing the impact of marketing and advertising efforts, ensuring that messages captivate and engage the intended viewers.
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What are the Key Responsibilities of Media Planner
- Develop and implement media plans that align with marketing objectives.
- Conduct research to identify target audiences and select appropriate media channels.
- Negotiate and purchase advertising space across various media platforms.
- Analyze campaign performance data and optimize strategies accordingly.
- Collaborate with creative teams to ensure cohesive messaging.
- Maintain awareness of industry trends and emerging media opportunities.
- Prepare and present detailed media plans and reports to clients or stakeholders.
- Manage budget allocations and ensure cost-effective media spending.
What are the Skills and Requirements for a Media Planner?
- Strong analytical and research skills.
- Excellent communication and negotiation abilities.
- Proficiency in media planning software and tools like Comscore, Nielsen, or MediaOcean.
- Detail-oriented with strong organizational skills.
- Ability to work collaboratively with creative and marketing teams.
What are the KPIs to track for Media Planner?
The Media Planner's performance is evaluated based on the effectiveness of media campaigns, ROI on media spending, audience engagement levels, and successful achievement of campaign goals.
Campaign Effectiveness
Achieving or exceeding engagement metrics.
Budget Management
Efficient allocation and use of media spend.
Audience Reach
Successful targeting and expansion of audience reach.
Reports to
Media Director
Collaborates with
Creative Teams, Account Managers
Leads
Media Buying Associates
Are any specific tools or software required for the Media Planner role?
- Google Analytics
- Comscore
- Nielsen
- MediaOcean
- DoubleClick
What is the qualification of Media Planner?
Bachelor's degree in Marketing, Communications, or a related field; 3-5 years of experience in media planning or buying.
