Marketing Coordinator job description
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What does a Marketing Coordinator do?
The Marketing Coordinator supports the execution of marketing plans, assisting with various campaigns and promotional activities. This role is essential in helping the marketing team achieve its objectives by coordinating efforts across departments and ensuring efficient project management.
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What are the Key Responsibilities of Marketing Coordinator
- Assist in the development and implementation of marketing strategies.
- Coordinate and attend promotional events and trade shows.
- Produce marketing materials and presentations for campaigns.
- Monitor and report on campaign performance metrics.
- Collaborate with cross-functional teams to ensure alignment.
- Manage and update the company's content calendar.
- Support digital marketing efforts and social media accounts.
- Conduct market research to identify trends and consumer needs.
What are the Skills and Requirements for a Marketing Coordinator?
- Strong understanding of marketing principles and strategies.
- Proficiency in marketing software and tools, such as CRM systems.
- Excellent organizational and project management skills.
- Creative and strategic thinking abilities.
- Effective communication and interpersonal skills.
- Ability to manage multiple projects simultaneously.
What are the KPIs to track for Marketing Coordinator?
The Marketing Coordinator's performance is evaluated based on the successful execution of marketing campaigns, engagement metrics improvement, and the ability to meet deadlines effectively while supporting team objectives and growth strategies.
Campaign Execution
Effective coordination and completion within timelines.
Engagement Metrics
Measurable improvement in online and offline engagement.
Project Management
Adherence to deadlines and efficient use of resources.
Reports to
Marketing Manager
Collaborates with
Creative Teams, Sales Department
Leads
Junior Marketing Assistants
Are any specific tools or software required for the Marketing Coordinator role?
- Hootsuite
- Mailchimp
- Google Analytics
- Canva
What is the qualification of Marketing Coordinator?
Bachelor's degree in Marketing, Business, or a related field; 2-3 years of marketing experience, particularly in campaign and project coordination.
