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The Marketing Consultant plays a crucial role in advising businesses on marketing strategies to enhance brand visibility and drive sales. This position is vital for identifying market opportunities, crafting effective campaigns, and ensuring alignment with business objectives.
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- Analyze current marketing strategies and suggest improvements.
- Develop comprehensive marketing plans tailored to client needs.
- Conduct market research to identify new opportunities.
- Advise on branding, positioning, and promotional activities.
- Collaborate with clients to set measurable goals and KPIs.
- Monitor campaign performance and adjust tactics as needed.
- Strong analytical skills for interpreting market data.
- Proficiency in digital marketing tools like Google Analytics or HubSpot.
- Excellent communication skills for client interactions.
- Creative thinking for developing innovative strategies.
The Marketing Consultant's success is measured by the effectiveness of proposed strategies in increasing brand awareness, improving customer engagement metrics, achieving client-defined sales targets, and delivering ROI on marketing investments within specified timelines.
Brand Awareness
Increase in brand recognition metrics.
Customer Engagement
Improvement in engagement rates across channels.
Sales Targets
Achievement of sales growth objectives set by clients.
Reports to
Director of Marketing Consulting Services
Collaborates with
Client Teams, Creative Agencies
Leads
- Google Analytics
- HubSpot
- Hootsuite
Bachelor's degree in Marketing or Business Administration; 3-5 years experience as a consultant or similar role with proven track record of successful campaigns.
