The Social Media Manager is responsible for developing and executing social media strategies to enhance brand awareness, engage with the audience, and drive traffic to the company's digital platforms. This role is crucial in building a strong online presence and fostering community engagement.
- Develop and implement social media strategies aligned with business goals.
- Create engaging content for various social media platforms.
- Monitor social media channels for trends and opportunities.
- Analyze performance metrics to optimize campaigns.
- Collaborate with marketing teams to ensure brand consistency.
- Manage social media advertising campaigns.
- Proficient in using major social media platforms (Facebook, Instagram, Twitter).
- Strong understanding of SEO and web traffic metrics.
- Excellent communication skills both written and verbal.
- Creative thinking with attention to detail.
The Social Media Manager's performance is evaluated based on increased engagement rates, growth in followers across platforms, successful execution of campaigns that meet or exceed objectives, and effective management of the company's online reputation.
Engagement Rates
Increase in likes, shares, comments across all posts.
Follower Growth
Consistent increase in followers on all managed accounts.
Campaign Success
Achievement of campaign-specific goals such as lead generation or sales conversion.
Reports to
Marketing Director
Collaborates with
Content Creators, Graphic Designers
Leads
- Hootsuite
- Buffer
- Sprout Social
Bachelor's degree in Marketing or related field; 3-5 years experience managing corporate social media accounts.
