Social media coordinator develop strategic campaigns and content to help companies connect with new audiences and engage existing ones. Individuals in this role oversee the company’s communication efforts through existing social channels and identify opportunities to expand into new marketing avenues. They will interact with customers while adhering to brand-approved messaging points — maximizing brand awareness, engagement, and affinity in the process.
- Develop and implement social media strategies to align with business goals.
- Create engaging content for various social media platforms.
- Monitor SEO and web traffic metrics related to social media campaigns.
- Collaborate with marketing, sales, and product development teams to ensure brand consistency.
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
- Stay up-to-date with current technologies and trends in social media, design tools, and applications.
- Proficiency in using major social media platforms (Facebook, Twitter, Instagram).
- Strong understanding of SEO principles as they apply to digital content creation.
- Excellent written communication skills for crafting compelling posts.
- Ability to analyze data from analytics tools like Google Analytics or Hootsuite Insights.
Key KPIs for a Social Media Coordinator include engagement rate, follower growth, click-through rate, and conversion rate to measure audience interaction, reach, and effectiveness. Metrics like response time, sentiment analysis, and share of voice gauge brand visibility and customer perception.
Engagement Rates
Increase engagement rates across all managed platforms.
Follower Growth
Follower Growth tracks the increase in social media followers, reflecting the brand's expanding reach and popularity.
Campaign Success
Execute successful campaigns meeting objectives like lead generation/sales conversion within budget constraints
Reports to
Marketing Manager
Collaborates with
Content Creators; Graphic Designers; Customer Service Representatives; Sales Teams; Product Development Teams
Leads
- Hootsuite
- Buffer
- Canva
- Adobe Creative Suite
A Social Media Coordinator typically holds a bachelor's degree in marketing, communications, or a related field, along with knowledge of social media platforms, analytics tools, and content creation skills.
