The Marketing Specialist is responsible for developing and executing marketing strategies to promote the company's products and services. This role is crucial in driving brand awareness, generating leads, and supporting sales efforts through targeted marketing campaigns.
- Develop and implement marketing plans and campaigns.
- Conduct market research to identify trends and opportunities.
- Collaborate with design teams to create promotional materials.
- Manage social media accounts and online presence.
- Analyze campaign performance metrics to optimize strategies.
- Coordinate events, trade shows, or product launches.
- Strong understanding of digital marketing channels.
- Proficient in using marketing tools like Google Analytics or HubSpot.
- Excellent communication skills for content creation and collaboration.
- Ability to analyze data for informed decision-making.
The Marketing Specialist's performance is evaluated based on increased brand visibility, lead generation effectiveness, successful execution of campaigns within budget, and contribution to overall sales growth targets through strategic initiatives.
Brand Visibility
Enhancement of brand recognition across target markets.
Lead Generation
Increase in qualified leads generated from campaigns.
Campaign ROI
Achievement of return on investment goals for each campaign
Reports to
Marketing Manager
Collaborates with
Sales Team, Design Team
Leads
- Google Analytics
- HubSpot
- Hootsuite
Bachelor's degree in Marketing or related field; 2-4 years experience in a similar role with proven track record of successful campaigns.
