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The Marketing Executive is responsible for developing and executing marketing strategies to promote the company's products and services. This role is crucial in driving brand awareness, customer engagement, and sales growth through innovative marketing campaigns.
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- Develop and implement marketing plans and campaigns.
- Conduct market research to identify trends and opportunities.
- Coordinate with creative teams to produce promotional materials.
- Manage social media platforms to enhance brand presence.
- Analyze campaign performance metrics to optimize strategies.
- Collaborate with sales teams to align marketing efforts with sales goals.
- Strong understanding of digital marketing channels.
- Proficient in using analytics tools like Google Analytics or HubSpot.
- Excellent communication skills for crafting compelling messages.
- Creative thinking for developing engaging content.
The Marketing Executive's performance is evaluated based on increased brand visibility, successful execution of marketing campaigns, lead generation effectiveness, and contribution towards achieving sales targets within budget constraints.
Brand Visibility
Increase in social media followers and website traffic.
Campaign Success
Achievement of campaign objectives within set timelines.
Lead Generation
Number of qualified leads generated from marketing activities.
Reports to
Marketing Manager
Collaborates with
Sales Team, Creative Team
Leads
- Google Analytics
- HubSpot
- Hootsuite
Bachelor's degree in Marketing or related field; 2-4 years experience in a similar role preferred.
