The Marketing Director is responsible for leading the marketing department to develop and implement strategic marketing plans that drive brand awareness, customer engagement, and revenue growth. This role is crucial in aligning marketing initiatives with business objectives to achieve competitive advantage.
- Develop and execute comprehensive marketing strategies.
- Oversee the creation of advertising campaigns, promotions, and digital content.
- Analyze market trends and competitor activities to inform strategy.
- Manage the marketing budget effectively to maximize ROI.
- Lead a team of marketers in achieving departmental goals.
- Collaborate with sales teams to align on lead generation efforts.
- Ensure brand consistency across all channels.
- Strong leadership and team management skills.
- Proficient in digital marketing tools like Google Analytics, HubSpot, etc.
- Excellent communication and presentation abilities.
- Strategic thinking with a focus on results-driven outcomes.
The Marketing Director's performance is evaluated based on increased brand visibility, successful execution of campaigns within budget constraints, improved customer acquisition rates, and enhanced market share through innovative strategies.
Brand Awareness
Increase in brand recognition metrics.
Customer Acquisition
Growth in new customer numbers through targeted campaigns.
Campaign Performance
Achievement of campaign goals within set budgets
Reports to
Chief Executive Officer (CEO)
Collaborates with
Sales Team, Product Development Team
Leads
Marketing Managers
- Google Analytics
- HubSpot
- Adobe Creative Suite
Bachelor's degree in Marketing or Business Administration; 7-10 years experience in senior marketing roles.
