What does a Marketing Assistant do?

The Marketing Assistant supports the marketing team in executing campaigns and managing administrative tasks. This role is essential for ensuring smooth operations within the department, contributing to brand awareness and customer engagement efforts.

What are the Key Responsibilities of Marketing Assistant?

  • Assist in the development and execution of marketing campaigns.
  • Coordinate with vendors and suppliers for promotional materials.
  • Manage social media accounts by scheduling posts and monitoring engagement.
  • Conduct market research to identify trends and opportunities.
  • Support event planning activities, including logistics coordination.
  • Prepare reports on campaign performance metrics.

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What are the Skills and Requirements for a Marketing Assistant?

  • Strong organizational skills with attention to detail.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Familiarity with social media platforms like Facebook, Instagram, Twitter.
  • Excellent written and verbal communication skills.

What are the KPIs to track for Marketing Assistant?

The Marketing Assistant's performance is evaluated based on timely completion of tasks, accuracy in reporting data, effective support during events or campaigns, and contribution to increased social media engagement rates.
Task Completion
Timely execution of assigned marketing tasks.
Social Media Engagement
Increase in followers or interactions across platforms.
Campaign Support
Effective assistance leading to successful campaign outcomes
Reports to
Marketing Manager
Collaborates with
Creative Team, Sales Department
Leads

Are any specific tools or software required for the Marketing Assistant role?

  • Hootsuite
  • Canva

What is the qualification of Marketing Assistant?

Bachelor's degree in Marketing or related field; 1-2 years experience preferred but not required.