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The Market Research Analyst plays a crucial role in providing insights into market trends and consumer behavior to support strategic decision-making. This position is vital for identifying opportunities and threats, helping the company maintain a competitive edge.
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- Conduct qualitative and quantitative research to gather market data.
- Analyze consumer preferences to determine potential sales of products or services.
- Prepare reports and present findings to management.
- Monitor industry trends and competitor activities.
- Develop strategies based on research findings to improve business performance.
- Collaborate with marketing teams to align research with business goals.
- Strong analytical skills with proficiency in statistical software like SPSS or SAS.
- Excellent communication skills for presenting complex data insights clearly.
- Ability to work independently as well as part of a team.
The Market Research Analyst's performance is evaluated through the accuracy of market forecasts, quality of insights provided, timeliness in delivering reports, and contribution towards strategic planning initiatives that drive business growth.
Market Forecast Accuracy
Precision in predicting market trends.
Insight Quality
Relevance and actionability of research findings.
Report Timeliness
Adherence to deadlines for report submissions.
Reports to
Marketing Director
Collaborates with
Product Development Team, Sales Department
Leads
- SPSS
- SAS
- Microsoft Excel
Bachelor's degree in Marketing, Business Administration, or related field; 2-4 years experience in market analysis or similar role.
