Floral Manager job description
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What does a Floral Manager do?
The Floral Manager oversees the operations of floral arrangements, ensuring exceptional designs that meet client needs and occasions. This role is essential in maintaining high standards of creativity and freshness in floral products, aligning with business goals to enhance customer satisfaction.

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What are the Key Responsibilities of Floral Manager
- Manage daily operations of the floral department.
- Supervise staff and offer training on floral arrangements and product care.
- Design custom floral arrangements for various occasions and seasons.
- Order and maintain inventory of fresh flowers and supplies.
- Provide exceptional customer service and handle special requests.
- Ensure visual appeal of displays and arrangements.
- Coordinate with suppliers for high-quality floral materials.
- Manage budget and financial aspects of the floral department.
What are the Skills and Requirements for a Floral Manager?
- Strong creative and design skills in floral arrangements.
- Knowledge of flower care and handling techniques.
- Excellent customer service and interpersonal skills.
- Effective team management and supervisory skills.
- Good organizational and inventory management abilities.
What are the KPIs to track for Floral Manager?
The performance of the Floral Manager is measured through increased sales volume, high customer satisfaction scores, and efficient inventory management, contributing to the aesthetic value and operational success of the floral department.
Sales Volume
Increase in floral department sales.
Customer Satisfaction
High satisfaction scores and repeat clientele.
Inventory Management
Efficient use and turnover of floral inventory.
Reports to
Store Manager
Collaborates with
Suppliers, Event Coordinators
Leads
Floral Assistants
Are any specific tools or software required for the Floral Manager role?
- POS Systems
- Design Software
- Inventory Management Systems
What is the qualification of Floral Manager?
Associate degree in Floral Design or Horticulture preferred, and 2-4 years experience in floral management or similar role.
