The Community Manager is responsible for building and maintaining a strong online community around the brand. This role is crucial in enhancing customer engagement, fostering brand loyalty, and driving user-generated content through effective communication strategies.
- Develop and implement community engagement strategies.
- Monitor social media channels and respond to customer inquiries.
- Organize virtual events to engage the community.
- Collaborate with marketing teams to align on messaging.
- Analyze community feedback to improve services or products.
- Create content that resonates with the target audience.
- Excellent communication skills both written and verbal.
- Proficient in social media platforms like Facebook, Twitter, Instagram.
- Strong organizational skills with attention to detail.
- Ability to analyze data and derive insights.
The Community Manager's performance is evaluated based on increased user engagement metrics, growth in community size, successful execution of online events, and positive sentiment analysis from user interactions across platforms.
User Engagement
Increase in active participation within the community.
Community Growth
Expansion of member base across all platforms.
Sentiment Analysis
Improvement in positive sentiment scores from interactions
Reports to
Social Media Director
Collaborates with
Marketing Team, Customer Support Team
Leads
- Hootsuite
- Buffer
- Sprout Social
Bachelor's degree in Marketing or Communications; 2-4 years experience managing online communities or social media accounts.
