Web Manager job description
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What does a Web Manager do?
The Web Manager is essential for maintaining the company's online presence and optimizing user experience across its web platforms. This role is crucial in supporting business objectives by ensuring website functionality, usability, and performance align with marketing and operational goals.
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What are the Key Responsibilities of Web Manager
- Oversee and maintain website functionality and performance.
- Coordinate with the IT and marketing teams to implement web updates.
- Monitor site analytics to drive improvements.
- Ensure content accuracy and website security.
- Manage the web development team and external vendors.
- Stay updated with web development trends and technologies.
- Collaborate with UX/UI designers to enhance user experience.
- Optimize web content for SEO and performance metrics.
What are the Skills and Requirements for a Web Manager?
- Proficiency in web development languages like HTML, CSS, and JavaScript.
- Experience with CMS platforms such as WordPress or Drupal.
- Strong project management and organizational skills.
- Knowledge of SEO best practices.
- Excellent analytical and problem-solving abilities.
- Ability to work collaboratively with cross-functional teams.
What are the KPIs to track for Web Manager?
The Web Manager's effectiveness is evaluated based on website uptime reliability, improved user engagement metrics, and successful completion of web development projects within designated timelines and budgets.
Website Uptime
Maintain high levels of website availability and performance.
User Engagement
Increase in metrics like page views and session duration.
Project Completion
Timely execution of web-related projects within budget.
Reports to
Director of Marketing
Collaborates with
IT Department, Marketing Team
Leads
Web Developers, UX/UI Designers
Are any specific tools or software required for the Web Manager role?
- Google Analytics
- WordPress
- Adobe Experience Manager
- JIRA
- Google Search Console
What is the qualification of Web Manager?
Bachelor's degree in Computer Science, IT, or related field, with 4-6 years of experience in web management or digital marketing roles.
