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The SEO Manager plays a pivotal role in driving organic traffic and enhancing the online visibility of the company's digital assets. This position is crucial in achieving company growth objectives by optimizing website content and collaborating with various teams to implement effective SEO strategies.
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- Develop and execute successful SEO strategies.
- Conduct keyword research to guide content teams.
- Review technical SEO issues and recommend fixes.
- Optimize website content, landing pages, and paid search copy.
- Monitor SEO performance metrics to forecast trends.
- Collaborate with web developers and marketing teams.
- Direct off-page optimization projects (e.g., link-building).
- Collect data and report on traffic, rankings, and other SEO aspects.
- Stay up to date with the latest SEO and digital marketing trends.
- Strong understanding of SEO, SEM, and digital marketing.
- Proficient in SEO tools like Google Analytics, Ahrefs, and SEMrush.
- Excellent analytical, problem-solving, and decision-making skills.
- Effective communication and collaboration skills.
- Ability to work with cross-functional teams.
The SEO Manager's performance is evaluated through measurable improvements in organic search rankings, increased website traffic and conversions, and successful implementation of SEO strategies.
Website Traffic
Maintain or increase organic site traffic.
Search Rankings
Improvement in search engine ranking positions.
Lead Generation
Enhance lead conversion rates through organic channels.
Reports to
Digital Marketing Director
Collaborates with
Content Team, Web Developers
Leads
SEO Specialists
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- Moz
Bachelor's degree in Marketing, Business, or a related field, with 3-5 years of proven experience in SEO management.
