Sales Merchandiser job description
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What does a Sales Merchandiser do?
The Sales Merchandiser enhances the retail presentation of products, ensuring optimal visibility and consumer engagement. This role is pivotal in driving sales growth through strategic placement and assortment management within retail outlets.
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What are the Key Responsibilities of Sales Merchandiser
- Implement effective merchandising strategies to boost product visibility.
- Coordinate with sales teams to align promotions with merchandising activities.
- Monitor inventory levels and product stock in retail locations.
- Ensure compliance with brand standards and visual merchandising guidelines.
- Conduct store visits to evaluate merchandising effectiveness and gather insights.
- Collaborate with store managers to optimize shelf space and award-winning displays.
- Gather and analyze sales data to improve merchandising tactics.
What are the Skills and Requirements for a Sales Merchandiser?
- Strong understanding of sales and merchandising principles.
- Excellent organizational and multitasking abilities.
- Effective negotiation and communication skills.
- Proficient in using merchandising software and sales analytics tools.
What are the KPIs to track for Sales Merchandiser?
The Sales Merchandiser's performance is rated on increased product sales, enhanced in-store product visibility, and effective execution of promotional campaigns within allocated timelines.
Product Sales
Achievement of sales targets through enhanced merchandising.
In-Store Visibility
Improvement in the display and visibility standards.
Promotion Execution
Timely and effective implementation of promotional activities.
Reports to
Sales Manager
Collaborates with
Retail Store Teams, Marketing Department
Leads
Field Merchandising Staff
Are any specific tools or software required for the Sales Merchandiser role?
- Planogram Software
- Retail Analytics Tools
- MS Excel
What is the qualification of Sales Merchandiser?
High school diploma or equivalent, with 2-3 years of experience in merchandising or retail sales.
