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The Marketing Coordinator supports the marketing team in executing campaigns and managing promotional activities. This role is essential for ensuring that marketing initiatives are effectively implemented, contributing to brand awareness and customer engagement.
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- Assist in the development and execution of marketing campaigns.
- Coordinate with vendors and agencies for promotional materials.
- Manage social media accounts and content scheduling.
- Track campaign performance metrics and prepare reports.
- Support event planning and logistics for trade shows or conferences.
- Maintain marketing databases, including customer data management.
- Strong organizational skills with attention to detail.
- Proficient in digital marketing tools like Hootsuite or Mailchimp.
- Excellent written and verbal communication skills.
- Ability to multitask in a fast-paced environment.
The Marketing Coordinator's success is measured by timely execution of campaigns, increased social media engagement, accurate reporting on campaign performance, and effective coordination of events within budget constraints.
Campaign Execution
Timely launch of planned marketing initiatives.
Social Media Engagement
Increase in followers or engagement rates across platforms.
Event Coordination
Successful organization of events within budget
Reports to
Marketing Manager
Collaborates with
Creative Team, Sales Department
Leads
- Hootsuite
- Mailchimp
- Google Analytics
Bachelor's degree in Marketing or related field; 1-2 years experience in a similar role preferred.
