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The Digital Media Specialist is responsible for creating, managing, and optimizing digital content across various platforms to enhance brand visibility and engagement. This role plays a crucial part in driving online marketing strategies and ensuring cohesive digital communication.
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- Develop and implement digital media campaigns aligned with business goals.
- Create engaging multimedia content for web, social media, and email marketing.
- Monitor analytics to measure the effectiveness of campaigns.
- Collaborate with design teams to produce high-quality visuals.
- Manage social media accounts and respond to audience interactions.
- Stay updated on industry trends and emerging technologies.
- Proficiency in digital marketing tools like Google Analytics, Hootsuite, or Adobe Creative Suite.
- Strong understanding of SEO principles and content management systems (CMS).
- Excellent written and verbal communication skills.
- Creative thinking with attention to detail.
The Digital Media Specialist's performance is evaluated based on increased online engagement metrics, successful execution of digital campaigns within budget constraints, improved brand awareness scores, and timely delivery of projects according to strategic plans.
Engagement Metrics
Increase in likes, shares, comments across platforms.
Campaign Success
Achievement of campaign objectives within set budgets.
Brand Awareness
Improvement in brand recognition through digital channels.
Reports to
Digital Marketing Manager
Collaborates with
Content Creators, Graphic Designers
Leads
- Google Analytics
- Hootsuite
- Adobe Creative Suite
Bachelor's degree in Marketing or Communications; 2-4 years experience in managing digital media strategies.
