Digital Marketing Specialist job description
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What does a Digital Marketing Specialist do?
The Digital Marketing Specialist is responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. This role plays a crucial part in enhancing brand awareness within the digital space and driving website traffic.
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What are the Key Responsibilities of Digital Marketing Specialist
- Develop digital marketing campaigns across multiple platforms.
- Manage and maintain the organization's website and online presence.
- Optimize content for the website and social networking channels.
- Identify trends and insights for optimizing spend and performance.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Analyze web traffic metrics and suggest solutions to boost web presence.
- Devise strategies to drive online traffic to the company website.
- Utilize strong analytical ability to evaluate end-to-end customer experience.
What are the Skills and Requirements for a Digital Marketing Specialist?
- Proficiency in digital marketing tools such as Google Analytics and AdWords.
- Strong knowledge of SEO, SEM, and PPC strategies.
- Excellent written and verbal communication skills.
- Analytical and multitasking abilities.
- Team player with a collaborative approach.
What are the KPIs to track for Digital Marketing Specialist?
KPIs focus on improving digital engagement metrics including website traffic growth, higher user engagement and conversions, and successful execution of digital campaigns within budget.
Website Traffic
Increase in site visits and page views.
User Engagement
Enhancement in social media interaction rates and feedback.
Campaign Performance
Success of campaigns measured by conversion rates and ROI.
Reports to
Marketing Director
Collaborates with
Content Creators, SEO Specialists, Sales Team
Leads
Social Media Coordinators
Are any specific tools or software required for the Digital Marketing Specialist role?
- Google Analytics
- HubSpot
- Mailchimp
- Hootsuite
- Adobe Creative Suite
What is the qualification of Digital Marketing Specialist?
Bachelor's degree in Marketing, Business Administration, or related field; 2-4 years of experience in digital marketing.
