Commercial Manager job description
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What does a Commercial Manager do?
The Commercial Manager is responsible for overseeing business growth by optimizing sales strategies, negotiating contracts, and managing customer relationships. This role is crucial in driving revenue and profitability by aligning commercial activities with the company's strategic objectives.

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What are the Key Responsibilities of Commercial Manager
- Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth.
- Conduct market research and analysis to create detailed business plans on commercial opportunities.
- Understand the requirements of existing customers to ensure their needs are being met.
- Work closely with sales teams to achieve profitable deals and mutual satisfaction.
- Negotiate contracts and close agreements to maximize profits.
- Monitor performance of commercial activities using key metrics and prepare reports for senior management.
- Maintain and develop client relationships while managing potential risks.
- Stay informed on emerging market trends to reach business goals.
What are the Skills and Requirements for a Commercial Manager?
- Strong comprehension of market research and analysis.
- Excellent negotiation, problem-solving, and decision-making skills.
- Excellent communication and interpersonal abilities.
- Proficient in CRM software and Microsoft Office Suite.
- Ability to work in a fast-paced, result-oriented business environment.
What are the KPIs to track for Commercial Manager?
The Commercial Manager's success is measured through revenue growth, the successful negotiation and implementation of contracts, and maintaining excellent customer satisfaction and retention rates.
Revenue Growth
Achieve quarterly and annual sales targets.
Contract Management
Ensure timely and beneficial contract renewals and negotiations.
Customer Satisfaction
Maintain high satisfaction and retention scores.
Reports to
Chief Commercial Officer
Collaborates with
Sales Teams, Marketing Department
Leads
Sales Representatives, Account Managers
Are any specific tools or software required for the Commercial Manager role?
- CRM Software
- Microsoft Excel
- Salesforce
What is the qualification of Commercial Manager?
Bachelor's degree in Business Administration, Finance, or a related field. At least 5 years of experience in a commercial or sales management role.
