Strategic Account Manager job description
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What does a Strategic Account Manager do?
The Strategic Account Manager is responsible for fostering long-term relationships with key clients, ensuring their satisfaction and business growth. This role contributes to the company's revenue goals by developing customized account strategies that align with clients' needs and objectives.
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What are the Key Responsibilities of Strategic Account Manager
- Build and nurture long-term relationships with key accounts.
- Develop strategic account plans to meet business objectives.
- Anticipate client needs and propose timely solutions.
- Coordinate internal resources to ensure client satisfaction.
- Monitor account performance and implement improvement initiatives.
- Serve as a primary point of contact for strategic accounts.
- Identify new business opportunities within existing accounts.
- Prepare and deliver strategic client presentations.
- Collaborate with sales and marketing teams on client strategies.
What are the Skills and Requirements for a Strategic Account Manager?
- Strong relationship management skills.
- Excellent communication and negotiation abilities.
- Proficient in CRM software (e.g., Salesforce).
- Strategic thinking and analytical skills.
- Ability to work collaboratively with cross-functional teams.
What are the KPIs to track for Strategic Account Manager?
The Strategic Account Manager's performance is measured through the retention and growth of key accounts, achievement of revenue goals, and enhancement of client relationships through proactive engagement and strategic planning.
Client Retention
Maintain or increase retention rates of key accounts.
Revenue Growth
Achieve account-specific revenue targets.
Client Satisfaction
Enhance client satisfaction scores through regular engagement.
Reports to
Director of Sales
Collaborates with
Sales and Marketing Teams, Customer Support
Leads
Account Executives
Are any specific tools or software required for the Strategic Account Manager role?
- Salesforce
- HubSpot
- Microsoft Office
- Tableau
What is the qualification of Strategic Account Manager?
Bachelor's degree in Business, Marketing, or related field; 5+ years of experience in account management or sales.
