What does a Product Manager do?

The Product Manager is responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. This role is crucial in setting the strategy, roadmap, and feature definition for a product or product line.

What are the Key Responsibilities of Product Manager?

  • Define the product vision and strategy.
  • Gather and prioritize customer requirements.
  • Work closely with engineering, sales, marketing, and support to ensure revenue and customer satisfaction goals are met.
  • Develop pricing strategies based on market research.
  • Create buy-in for the product vision both internally and with key external partners.
  • Translate business strategy into product strategy.

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What are the Skills and Requirements for a Product Manager?

  • Strong understanding of market dynamics and user needs analysis.
  • Proficient in project management tools like JIRA or Trello.
  • Excellent communication skills to articulate complex concepts clearly to stakeholders at all levels of an organization.

What are the KPIs to track for Product Manager?

The Product Manager's performance is evaluated through successful delivery of products that meet market demands, achievement of sales targets, enhancement in customer satisfaction scores, and effective collaboration across departments to drive innovation forward within budget constraints.
Product Delivery
Timely launch of new features/products as per roadmap.
Sales Targets
Achievement or surpassing set sales targets post-launch.
Customer Satisfaction
Improvement in Net Promoter Score (NPS) post-product release
Reports to
Head of Product Development
Collaborates with
Engineering Team, Marketing Team
Leads

Are any specific tools or software required for the Product Manager role?

  • JIRA
  • Trello

What is the qualification of Product Manager?

Bachelor's degree in Business Administration or related field; 3-5 years experience managing products from conception through launch.