Media Manager job description
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What does a Media Manager do?
The Media Manager leads the planning, development, and execution of media strategies to enhance brand visibility and engagement. This position is central to advancing company marketing objectives by leveraging traditional and digital media channels effectively.

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What are the Key Responsibilities of Media Manager
- Develop and implement media strategies that align with marketing goals.
- Manage and optimize media spend across channels.
- Collaborate with creative and marketing teams to produce effective content.
- Analyze media performance metrics to inform strategy adjustments.
- Oversee relationships with media vendors and negotiate contracts.
- Stay updated on industry trends and competitor activities.
- Coordinate and execute media campaigns in accordance with set timelines.
What are the Skills and Requirements for a Media Manager?
- Proficiency in digital marketing and media planning tools.
- Strategic mindset with ability to adapt media plans to market changes.
- Strong analytical skills for evaluating media performance.
- Excellent communication and negotiation abilities.
What are the KPIs to track for Media Manager?
The Media Manager's success is measured by increased brand awareness, engagement levels, and the optimization of media budgets to maximize returns on investment.
Brand Awareness
Increase in brand recognition across target demographics.
Engagement
Enhanced user interaction with media campaigns.
ROI
Improvement in returns on media investments.
Reports to
Marketing Director
Collaborates with
Creative Team, Content Strategists
Leads
Media Buyers
Are any specific tools or software required for the Media Manager role?
- Google Ads
- Facebook Ads Manager
- Adobe Creative Suite
- Excel
What is the qualification of Media Manager?
Bachelor's degree in Marketing, Communications, or related field, with 4-6 years of experience in media planning and management.
