The Content Creator is responsible for producing engaging and high-quality content across various platforms to enhance brand visibility and audience engagement. This role is crucial in driving the company's digital marketing efforts by crafting compelling narratives that resonate with target audiences.
- Develop creative content ideas aligned with marketing strategies.
- Produce written, visual, or multimedia content for social media, blogs, and websites.
- Collaborate with marketing teams to ensure consistent brand messaging.
- Edit and proofread content to maintain quality standards.
- Monitor industry trends to create relevant and timely content.
- Engage with audiences through comments and feedback on digital platforms.
- Strong writing and editing skills across different formats.
- Proficiency in graphic design software like Adobe Creative Suite or Canva.
- Understanding of SEO principles for online content optimization.
- Excellent communication skills.
The Content Creator's performance is evaluated based on increased audience engagement metrics, growth in social media followers, improved website traffic from organic sources, and successful execution of content campaigns within deadlines.
Audience Engagement
Increase in likes, shares, comments on published content.
Social Media Growth
Growth in follower count across all social media channels.
Website Traffic
Increase in organic traffic driven by published content.
Reports to
Digital Marketing Manager
Collaborates with
Graphic Designers, Social Media Managers
Leads
- Adobe Creative Suite
- Canva
- WordPress
Bachelor's degree in Marketing, Communications or related field; 2-4 years experience creating digital content.
