Category Manager job description
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What does a Category Manager do?
The Category Manager plays a critical role in overseeing a product category's lifecycle, from product selection to pricing and promotion. This position ensures category profitability and alignment with consumer demand by analyzing market trends and developing strategies to enhance sales.
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What are the Key Responsibilities of Category Manager
- Analyze sales data to assess market trends and adjust strategies accordingly.
- Collaborate with suppliers and negotiate terms to optimize category offerings.
- Develop pricing strategies to maximize profit margins.
- Coordinate with marketing teams to create promotional campaigns.
- Monitor inventory levels and coordinate with logistics to ensure timely product replenishment.
- Identify growth opportunities within the category and propose product enhancements.
- Review and evaluate category performance metrics.
What are the Skills and Requirements for a Category Manager?
- Strong analytical skills to interpret sales and market data.
- Proven ability to negotiate with suppliers.
- Experience in strategic planning and execution.
- Effective communication and collaboration skills across departments.
- Proficiency in inventory management and logistics.
What are the KPIs to track for Category Manager?
The Category Manager's performance is evaluated based on sales growth, improvement in category margins, and successful execution of promotional campaigns alongside the enhancement of market share and vendor relationships.
Sales Growth
Achieve target sales increase within the category.
Category Margins
Improvement in profit margins across the product category.
Promotional Effectiveness
Successful execution and impact of marketing promotions.
Reports to
Director of Merchandising
Collaborates with
Sales Team, Marketing Team, Suppliers
Leads
Assistant Category Managers
Are any specific tools or software required for the Category Manager role?
- Microsoft Excel
- SAP
- SPSS
- Category Management Systems
What is the qualification of Category Manager?
Bachelor's degree in Business, Marketing, or related field, with 3-5 years of experience in category management or retail merchandising.
