Advertising Account Manager job description
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What does a Advertising Account Manager do?
The Advertising Account Manager plays a crucial role in coordinating between clients and creative teams to ensure advertising projects meet client expectations and deadlines. This role is vital for maintaining and growing client relationships, contributing to the agency's revenue and reputation.
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What are the Key Responsibilities of Advertising Account Manager
- Develop and maintain strong client relationships.
- Serve as the main point of contact between clients and creative teams.
- Manage project timelines and ensure deliverables meet client requirements.
- Coordinate with internal teams to develop advertising campaigns.
- Prepare and present proposals and reports to clients.
- Monitor and report on campaign performance and suggest improvements.
- Identify opportunities for upselling and cross-selling services to clients.
- Ensure adherence to advertising budgets and timelines.
What are the Skills and Requirements for a Advertising Account Manager?
- Excellent communication and interpersonal skills.
- Strong project management abilities.
- Understanding of advertising and marketing principles.
- Ability to multitask and manage multiple accounts simultaneously.
- Proficiency in CRM software and Microsoft Office Suite.
What are the KPIs to track for Advertising Account Manager?
The performance of the Advertising Account Manager is evaluated based on client satisfaction scores, growth in client portfolios, successful delivery of projects on time and within budget, and revenue from upselling services.
Client Satisfaction
Maintain high client satisfaction scores.
Project Delivery
Ensure projects are completed on time and within budget.
Revenue Growth
Increase revenue through client upselling and cross-selling.
Reports to
Director of Client Services
Collaborates with
Creative Team, Media Planners
Leads
Account Coordinators
Are any specific tools or software required for the Advertising Account Manager role?
- Salesforce
- HubSpot
- Microsoft Office Suite
- Google Analytics
What is the qualification of Advertising Account Manager?
Bachelor's degree in Marketing, Advertising, or a related field, with 3-5 years of experience in account management within the advertising industry.
