How to Present Your Contact Information
- Full name.
- Professional email address (avoid unprofessional ones).
- Link to your portfolio, LinkedIn, or relevant online profiles (if applicable).
- Phone number with a professional voicemail.
Dynamic and strategic Media Buyer with over 5 years of experience in negotiating, purchasing, and evaluating advertising space. Proficient in managing large accounts with an eye for market trends and quantitative analysis. Successfully reduced media spending by 15% while increasing campaign reach by 20%. Aiming to leverage expertise in digital media strategies at ABC Corporation to drive robust brand visibility and engagement.
Technical Skills:
- Programmatic advertising platforms
- Google AdWords Certification
- Data analytics software (e.g., Google Analytics)
- Market research tools
- Digital media planning
Soft Skills:
- Negotiation skills
- Analytical thinking
- Communication
- Problem-solving
- Time management
KPIs (Key Performance Indicators):
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
OKRs (Objectives and Key Results):
- Increase ROI on media buys by 20% within the next quarter
- Expand media reach to a 15% broader audience demographic
- Reduce cost per acquisition by 10% by optimizing media contracts
List your experience in reverse chronological order. Focus on achievements, responsibilities, and quantifiable outcomes.
Right Example:
- Managed a media budget of $500,000 annually, achieving a 10% improvement in Return on Ad Spend (ROAS).
- Negotiated advertising rates with media outlets, securing a 12% cost saving which increased marketing ROI by 15%.
- Implemented data-driven strategies for ad placements, resulting in a 30% increase in engagement rates.
Wrong Example:
- Bought ad space for TV and radio without mentioning specific results.
- Worked with various media outlets but did not negotiate prices.
- Managed the media budget without specifying the size or outcome.
