Visual Merchandising Manager job description
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What does a Visual Merchandising Manager do?
The Visual Merchandising Manager plays a critical role in enhancing the retail experience by developing and executing visual presentation strategies. This position ensures that all displays are creatively aligned with brand aesthetics, ultimately driving customer engagement and increasing sales.
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What are the Key Responsibilities of Visual Merchandising Manager
- Develop innovative visual merchandising concepts to enhance store aesthetics.
- Ensure consistent visual presentation across all retail locations.
- Collaborate with store managers to implement merchandising guidelines.
- Oversee the set-up of promotional displays and product rotations.
- Coordinate with marketing teams on seasonal campaigns.
- Lead and train the visual merchandising team.
- Monitor industry trends to keep displays fresh and competitive.
- Evaluate store environments and recommend improvements.
- Manage budgeting for visual merchandising projects.
- Conduct regular store visits to assess and adjust visual setups.
What are the Skills and Requirements for a Visual Merchandising Manager?
- Strong sense of visual design and creativity.
- Excellent project management skills.
- Knowledge of retail merchandising trends and best practices.
- Effective communication and collaboration skills.
- Proficiency in visual merchandising software.
What are the KPIs to track for Visual Merchandising Manager?
The Visual Merchandising Manager will be evaluated based on increased customer traffic, enhanced brand visibility, and positive feedback on in-store presentations and display impact on sales figures.
Customer Traffic
Increase in store foot traffic during promotions.
Brand Visibility
Consistency and alignment with brand aesthetics.
Sales Impact
Sales growth linked to effective merchandising displays.
Reports to
Director of Retail Operations
Collaborates with
Marketing Team, Store Managers
Leads
Visual Merchandisers
Are any specific tools or software required for the Visual Merchandising Manager role?
- Sketch
- Adobe Creative Suite
- Retail software tools
What is the qualification of Visual Merchandising Manager?
Bachelor's degree in Visual Merchandising, Design, or related field, with 4-6 years of experience in a retail merchandising role.
