The Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness and customer engagement. This role is crucial in achieving business growth by effectively promoting products and services through various channels.
- Develop comprehensive marketing plans aligned with company goals.
- Manage the creation of promotional materials, including brochures, ads, and websites.
- Coordinate with sales teams to align marketing strategies with sales objectives.
- Analyze market trends to identify opportunities for growth.
- Oversee digital marketing campaigns across social media platforms.
- Monitor and report on the effectiveness of marketing initiatives.
- Collaborate with external agencies for creative development.
- Strong understanding of digital marketing tools and techniques.
- Proficient in data analysis to measure campaign performance.
- Excellent communication skills for cross-functional collaboration.
- Creative thinking to develop innovative marketing solutions.
The Marketing Manager's success is measured by increased brand visibility, improved customer engagement metrics, successful execution of campaigns within budget, and achievement of lead generation targets through strategic initiatives.
Brand Visibility
Increase in brand recognition metrics.
Customer Engagement
Improvement in engagement rates across channels.
Lead Generation
Achievement of lead targets from campaigns
Reports to
Director of Marketing
Collaborates with
Sales Team, Product Development Team
Leads
Marketing Coordinators
- Google Analytics
- Hootsuite
- Adobe Creative Suite
Bachelor's degree in Marketing or related field; 5+ years experience in a similar role managing diverse teams.
