Market Research Manager job description
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What does a Market Research Manager do?
The Market Research Manager is crucial in understanding consumer needs and industry trends to enhance company products and services. This role supports strategic decisions by providing insights and analysis that drive the business's growth and competitive advantage.
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What are the Key Responsibilities of Market Research Manager
- Design and implement comprehensive market research strategies.
- Analyze market data to identify trends and opportunities.
- Present findings and recommendations to senior management.
- Manage research projects from inception to completion.
- Collaborate with product development and marketing teams.
- Monitor and report on competitors and industry developments.
- Utilize advanced data analytics tools for in-depth analysis.
- Ensure research practices comply with industry regulations.
What are the Skills and Requirements for a Market Research Manager?
- Strong analytical and critical thinking abilities.
- Expertise in market research methodologies and tools.
- Proficient in data analysis and statistical software.
- Excellent communication and presentation skills.
- Ability to translate complex data into actionable insights.
What are the KPIs to track for Market Research Manager?
The effectiveness of a Market Research Manager is gauged by their ability to deliver actionable insights, improve market forecasts, enhance product positioning, and support sales growth through evidence-based strategies.
Insights Quality
Deliver actionable insights impacting business strategy.
Project Timeliness
Completion of research projects within allocated timeframes.
Trend Analysis
Accurate identification of emerging market trends.
Reports to
Director of Marketing
Collaborates with
Product Development, Marketing Team, Sales Team
Leads
Market Analysts
Are any specific tools or software required for the Market Research Manager role?
- SPSS
- Tableau
- Google Analytics
- Qualtrics
What is the qualification of Market Research Manager?
Bachelor's degree in Marketing, Business, or a related field, with at least 5 years of market research experience.
