Channel Manager job description
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What does a Channel Manager do?
The Channel Manager plays a crucial role in developing and maintaining relationships with sales partners to maximize revenue growth and market reach. This role is essential in executing channel strategies and ensuring partner success through closely aligned goals.
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What are the Key Responsibilities of Channel Manager
- Develop and manage relationships with key channel partners.
- Create and execute channel marketing plans.
- Monitor channel sales performance and provide regular reports.
- Coordinate training and support for channel partners.
- Identify new partnership opportunities.
- Negotiate partnership agreements and terms.
- Analyze market trends to drive channel growth.
- Collaborate with sales teams to align on objectives.
- Drive joint marketing activities with partners.
What are the Skills and Requirements for a Channel Manager?
- Strong interpersonal and relationship-building skills.
- Proficiency in CRM software like Salesforce.
- Excellent negotiation and communication abilities.
- Analytical mindset with problem-solving skills.
- Ability to work collaboratively with cross-functional teams.
What are the KPIs to track for Channel Manager?
The Channel Manager's performance is reviewed through increased partner revenue, expanded market presence, and successful execution of co-marketing initiatives.
Partner Revenue
Growth in sales revenue generated through channel partners.
Market Expansion
Increase in market coverage through channel partner networks.
Partner Engagement
Successful execution of joint marketing and promotional activities.
Reports to
Director of Sales
Collaborates with
Sales Team, Marketing Team
Leads
Channel Sales Assistants
Are any specific tools or software required for the Channel Manager role?
- Salesforce
- HubSpot
- Partner Relationship Management (PRM) tools
What is the qualification of Channel Manager?
Bachelor's degree in Business, Marketing, or related field, with 5+ years of experience in channel management or sales roles.
