The Digital Marketing Executive is responsible for developing and executing online marketing strategies to enhance brand awareness and drive traffic to the company's digital platforms. This role is crucial in achieving business growth by leveraging digital channels effectively.
- Develop and implement digital marketing campaigns across various channels.
- Manage social media accounts to increase engagement and followers.
- Analyze website traffic using analytics tools to optimize content strategy.
- Coordinate with the design team for creating promotional materials.
- Monitor SEO/SEM performance metrics and suggest improvements.
- Conduct market research to identify trends and opportunities.
- Proficiency in digital marketing tools like Google Analytics, Hootsuite, or HubSpot.
- Strong understanding of SEO, SEM, PPC, and social media advertising.
- Excellent communication skills with a creative mindset.
- Ability to analyze data and derive actionable insights.
The Digital Marketing Executive's performance is evaluated based on increased online engagement rates, improved conversion rates from campaigns, successful execution of marketing strategies within budget constraints, and enhanced brand visibility across digital platforms.
Engagement Rates
Increase in user interaction on social media posts.
Conversion Rates
Improvement in lead conversion from online campaigns.
Brand Visibility
Enhanced presence across multiple digital channels
Reports to
Digital Marketing Manager
Collaborates with
Content Creators, Graphic Designers
Leads
- Google Analytics
- Hootsuite
- HubSpot
Bachelor's degree in Marketing or related field; 2-4 years experience in a similar role focusing on digital marketing initiatives.
