Florist job description
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What does a Florist do?
The Florist creatively arranges flowers and plants to enhance a variety of spaces and occasions. This role enriches customer experiences by designing personalized floral arrangements that cater to events, celebrations, and individual preferences.
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What are the Key Responsibilities of Florist
- Design and create floral arrangements for various occasions.
- Communicate effectively with customers to understand their floral needs.
- Maintain fresh and healthy plant stock, ensuring timely orders and restocks.
- Deliver exceptional customer service, advising on plant care and floral design.
- Manage inventory and supplies for daily operations.
- Promote and sell products and services to increase sales.
- Keep abreast of new trends in floral design and seasonal flower availability.
- Collaborate with event planners to create themes for weddings and parties.
What are the Skills and Requirements for a Florist?
- Strong aesthetic and creative skills for design.
- Good communication and customer service skills.
- Ability to work in a fast-paced environment, managing multiple tasks.
- Proficiency in handling flowers and plants safely.
What are the KPIs to track for Florist?
Florists are evaluated on the creativity and quality of their floral designs, customer satisfaction, sales growth, and successful inventory management.
Design Quality
Consistent delivery of visually appealing arrangements.
Customer Satisfaction
Positive customer feedback and repeat business.
Sales Performance
Achieving sales targets and generating additional revenue streams.
Reports to
Store Manager
Collaborates with
Event Coordinators, Suppliers
Leads
n/a
Are any specific tools or software required for the Florist role?
- Florist software
- Inventory management tools
- POS systems
What is the qualification of Florist?
High school diploma or equivalent with a certification in floral design preferred; experience in retail or customer service is beneficial.
