Communication Manager job description
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What does a Communication Manager do?
The Communication Manager plays a critical role in shaping and disseminating the company's message to both internal and external audiences. This position is essential for maintaining brand reputation by developing strategic communication plans and leading public relations efforts.
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What are the Key Responsibilities of Communication Manager
- Develop and implement comprehensive communication strategies.
- Manage and oversee content creation for digital platforms.
- Coordinate media relations and public appearances.
- Lead internal communication initiatives to ensure message consistency.
- Monitor and report on communication campaign performance.
- Collaborate with marketing and executive teams.
- Crisis communication management and response planning.
- Manage corporate social media presence.
- Supervise a team of communication specialists.
What are the Skills and Requirements for a Communication Manager?
- Excellent written and verbal communication skills.
- Strong strategic planning and problem-solving abilities.
- Proficiency in digital communication tools and platforms.
- Ability to work under pressure and manage multiple projects.
- Exceptional interpersonal and leadership skills.
What are the KPIs to track for Communication Manager?
The Communication Manager's success is gauged by enhancing brand visibility, engagement across communication channels, meeting campaign objectives, and effectively handling crisis management situations.
Brand Visibility
Increase in media mentions and positive brand reputation.
Engagement Metrics
Growth in audience engagement on digital platforms.
Crisis Management
Successful implementation of crisis communication plans.
Reports to
Director of Communications
Collaborates with
Marketing, PR Team, Executives
Leads
Communication Specialists
Are any specific tools or software required for the Communication Manager role?
- Hootsuite
- Mailchimp
- Google Analytics
- Salesforce
- Adobe Creative Suite
What is the qualification of Communication Manager?
Bachelor's degree in Communication, Public Relations, or a related field, with 4-6 years of experience in corporate communications or public relations.
