5 Hard & Soft Digital Marketing Skills for New Marketers | Qureos

Preparing to move into digital marketing and pursue roles within this domain should include an understanding of the possible responsibilities and goals. As a student or recent graduate, moving from the academic space to the workplace will require you to gain or develop certain skills to help become a successful marketing professional. Digital marketing is a sought-after career path with many companies choosing to go digital and create an online footprint. Global digital ad spend has increased 17% from 2020 with about $389.29 billion in 2021 and 46% of global marketing spend is being redirected to digital strategies leading to constant growth within this industry. Digital marketers earn an average compensation of $62,836 while entry-level positions earn about $45,000 per year making it a great career choice with a lot of scope for growth and advancement.

Launching a career in digital marketing requires a range of skills. While you may decide to specialize in a specific marketing domain in the future, it is best to have a solid base with hard and soft skills which will allow you to experience different aspects as a generalist digital marketer.

Digital marketers earn an average compensation of $62,836 & entry-level positions earn about $45,000 per year making it a great career choice with growth and advancement.

Hard skills:

  • #1 – Content marketing for conversions – The ability to create content to educate, inspire, nurture and convert strangers into customers is a valuable skill to possess within digital marketing. It could be from website content, video scripts, podcasts, advertisements, email copy, or anything else that will engage the target audience to complete a desired action. According to Demand Metric, Content marketing strategies costs 62% less than traditional marketing and generate about 3 times as many leads when compared with traditional channels. Having a general idea of how to design content and testing different methods to communicate will ensure that you reach your marketing goals.

A study from SEMRush showed that 67% of marketers highlighted that SEO was the most effective marketing tactic for 2021.

  • #2 – Knowledge of SEO – SEO is one of the most sought after skill within the field of digital marketing and it goes beyond being able to write effectively. Optimizing content with relevant keywords, title tags, meta descriptions, etc is extremely important to help your target audience discover your website and brand. SEO skills include on page and off page SEO, technical SEO site setup, backlink creation, domain score optimization, etc. A study from SEMRush showed that 67% of marketers highlighted that SEO was the most effective marketing tactic for 2021.
hard and soft skills for young marketers
  • #3 – Gathering data for research & analysis – As a marketer, you may be involved in many situations where you would have to conduct research like a competitor analysis, marketing sizing, social media audit, survey collection, target audience and buyer persona analysis, etc. According to Invesp, businesses that employ data driven strategies deliver 5-8x higher ROI on their marketing spend. Solid preliminary research can guide, educate and empower to design the right strategies moving forward which makes it an integral part of the marketing role.
  • #4 – Understanding analytics & effectiveness of campaigns – Having prior knowledge and hands on experience with different data tools like Google analytics, Google search console, Adjust, Crazyegg, Optimizely will help to measure the results from campaigns and test your hypotheses. A recent report has shown that 70% of companies were able to increase their sales revenue simply by A/B testing landing pages before launching it. It is imperative to be able to A/B test, analyze data and find insights to drive your strategy.
Overview of various social media platforms
  • #5 – Overview of various social media platforms – A firm grasp of social media platforms like Facebook, Instagram, Pinterest, Snapchat, TikTok, etc is a beneficial skill along with an understanding of how each platform works. Social media has been growing exponentially with over 3.78 billion social media users worldwide and equating to 49% of the global population in 2020. As a highly effective marketing channel, working with tools like Hootsuite, Later, Facebook Business Manager is essential to grow and nurture social media audiences.

A recent report has shown that 70% of companies were able to increase sales revenue by A/B testing landing pages. It is imperative to be able to A/B test, analyze data and find insights to drive your strategy.

In addition to these hard skills, it would also be beneficial to improve or inculcate the following: technology proficiency, spreadsheets or excel knowledge, content management, experience with paid advertising and media planning, gain an eye for design, video production, event set up and management, lead generation, product planning, etc.

Soft skills:

  • #1 – Creativity – Marketers need to constantly think up creative ways to design solutions, make an impact through communication and collate winning experiences for customers and clients. With an attention span of 8 seconds, it’s difficult to get the message across to target audiences, this is where creativity plays a massive role to educate, entertain, nurture your potential customers. Through well designed experiences, highly effective copywriting and visuals, a marketer can improve conversion rates to ensure that their content is being clicked on.
  • #2 – Willingness to Listen and Learn – With constant changes and new trends emerging within the digital space, a marketer should be keen to listen and adapt easily. It’s important to keep an eye on potential changes by taking part in webinars, reading industry news and following thought leaders. Your role as a marketer will involve un-learning, upskilling and re-learning many new tactics as they emerge.

With constant changes and new trends emerging within the digital space, a marketer should be keen to listen and adapt easily.

  • #3 – Ability to Multitask and work with teams – Digital marketers work on multiple projects with different deadlines and often, have to coordinate with many teams. If it’s a smaller organization, the marketer will need to wear many hats as the strategist, copy writer, designer, performance specialist, etc. You will also need to find time to keep learning, read about changes in the market and collaborate with team members. Multi tasking is a brilliant skill to have coupled with the ability to prioritize and work towards providing the most amount of value.
Ability to Multitask and work with teams
  • #4 – Testing ideas & solutions – As the market keeps changing, your methods and tactics to reach goals should also evolve. This will include tapping into new platforms, collaborating with influencers, making changes to the product, mapping out the customer journey differently, etc. It’s important to test each experiment closely and map out the results with KPIs to examine if it is an effective method. New ideas will constantly need to be tested to innovate and create superior results.
  • #5 – Communication – Whether you’re writing copy or collaborating with teams, effective communication is imperative to becoming a successful marketer. A study by CMS Wire showed that 97% of employees believe that communication impacts their task efficacy on a daily basis. With many team members working remotely or hailing from diverse parts of the world and having to work with freelancers, agencies or other teams, ideas and requirements have to be communicated clearly to minimize the back and forth and set expectations.

Effective communication is imperative to becoming a successful marketer. A study by CMS Wire showed that 97% of employees believe that communication impacts their task efficacy on a daily basis.

We would also recommend gaining or working towards the following soft skills: curiosity for learning, obsession with client success, flexibility, empathy and emotional quotient, honesty and integrity, persuasion, storytelling, etc. While it is difficult to have all of these skills, it is important to keep learning and upskilling as a digital marketer.

How can Qureos help kickstart your digital marketing career?

How can Qureos help kickstart your digital marketing career?

  • #1 Upskill – At Qureos, we offer cohorts for various categories from sales & marketing, writing & translation, design & creative and data science. These mini bootcamps are powered to help students and recent graduates upskill through in-depth mentor sessions & a simulated live project with personalized feedback to improve the quality of work.
  • #2 Mentorship – Industry professionals with many years of experience are mentors on the Qureos platform and guide students through hands-on cohorts, webinars and sessions to nurture young talent according to industry standards and expectations.
  • #3 Real world experience – Apprentices will receive an opportunity to work on a range of paid micro-projects and internships to build your portfolio and gain work experience from our corporate partners from all over the world.
  • #4 Community – Every Qureos apprentice will be a part of a global community of experiential learners with constant access to educational resources and a network of peers, mentors and corporate partners

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