Social Media Strategist Resume Sample (2025)

Social Media Strategists are pivotal in directing online engagement and brand communication strategies. Their role involves understanding dynamic social trends, optimizing content reach, and driving meaningful interaction across multiple platforms. The demand for Social Media Strategists is projected to grow by 8% in the Middle East region by 2025, with an average salary ranging from $40,000 to $70,000 annually. Now, we will guide you on how to write a great resume for a Social Media Strategist.

How to Present Your Contact Information

  • Full name.
  • Professional email address (avoid unprofessional ones).
  • Link to your portfolio, LinkedIn, or relevant online profiles (if applicable).
  • Phone number with a professional voicemail.

How to Write a Great Social Media Strategist Resume Summary

Dynamic Social Media Strategist with over 5 years of experience in enhancing brand presence across multiple platforms. Proven track record of increasing social media engagement by 300% and elevating follower growth by 200% within two years. Adept at utilizing analytics to enhance campaign effectiveness and align social media initiatives with business goals. Looking to leverage strategic thinking and creative skills at XYZ Corporation to optimize and innovate its social media marketing strategy.

What Skills to Add to Your Social Media Strategist Resume

Technical Skills:

  • Social media analytics
  • Content creation tools
  • SEO and SEM
  • Paid ad management
  • Social media management software

Soft Skills:

  • Creative storytelling
  • Effective communication
  • Strategic planning
  • Problem-solving
  • Time management

What are Social Media Strategist KPIs and OKRs, and How Do They Fit Your Resume?

KPIs (Key Performance Indicators):

  • Engagement rate across platforms
  • Growth in follower count
  • Content reach and impressions

OKRs (Objectives and Key Results):

  • Increase social media engagement by 20% within the next 6 months
  • Develop and launch a successful cross-platform campaign
  • Enhance content reach by incorporating new interactive tools and formats

How to Describe Your Social Media Strategist Experience

List your experience in reverse chronological order. Focus on achievements, responsibilities, and quantifiable outcomes.

Right Example:

  • Developed and executed a social media content calendar that improved audience engagement by 50% over six months.
  • Managed a team of 5 digital marketers to achieve a 30% increase in social media leads through targeted advertising.
  • Analyzed audience insights using analytics tools, resulting in a 25% follower growth in one year.

Wrong Example:

  • Posted daily on social media platforms.
  • Ran a few ads and boosted some posts.
  • Used social media tools for reporting.