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The days of searching for jobs in newspapers and sending CVs via mail are long gone! With the widespread use of the internet and social media, recruitment has taken a new turn, too! Social media recruitment is the new cool thing, but wait,
What is Social Media Recruitment?
Social media recruitment refers to using social media platforms, like LinkedIn, Twitter, Facebook, and Instagram, to share job postings, network with professionals, and research the right job candidate. Social media recruitment also includes referrals, profile matching, headhunting, advertisement & branding, and much more.
Why is Social Media Recruitment Important?
Social media recruitment is the need of the hour because there are approximately 4.9 billion social media users worldwide, which is 62% of the world’s total population. Social media allows a wider reach, better targeting, cost-effectiveness, and a much faster hiring rate.
Let’s dive deeper into why social media is so significant in 2024:
A wider reach:
With its 5 billion users, social media is a massive pool of job-seekers of all types! Social media allows employers and recruiters to access a wider pool of potential candidates, including those who may not even be actively seeking an opportunity but have the perfect profile for a role.
57% of job seekers use social media to look for jobs, allowing recruiters to target a larger candidate pool to hire for any role!
Improved job-seeker targeting:
Social media has advanced technological features, allowing employers to tailor their job hunt for any role. Social media allows targeted communication with job-seekers with specific features such as location, interests, preferences, etc. Social media recruitment is highly effective in targeting specific candidates.
According to recent research, 73% of millennial job seekers (aged between 18 and 34) have found their latest job through social media
Cost-effectiveness:
Social media recruitment is a much more cost-effective way of finding potential candidates for a role than print media or advertising.
84% of organizations use social media for recruitment, which helps with online communication, messaging, and even online interviews, which is cost-effective for employers and job seekers.
Employer Branding:
Social media allows companies to showcase their culture, values, and achievements to potential hires. A strong online presence can enhance the company's reputation, making it an attractive workplace attracting top talent.
94% of recruiters use social media to discuss their company, culture, and achievements to attract potential candidates!
Networking:
Social media platforms can be great for professional networking recruiters to connect with potential candidates.
67% of employers use social media sites to research potential job candidates and learn more about their professional and personal achievements.
Flexible hiring:
Job seekers and their behaviors are constantly evolving. Social media recruitment allows companies to quickly adapt to these changing behavioral patterns and stay ahead of the competition by reaching candidates where they are most active
80% of employers agree that social media recruitment has allowed them to find passive candidates.
Global Reach:
For employers looking to hire talent from different parts of the world, social media provides a platform to connect with candidates globally, breaking down barriers. It helps companies build an inclusive workforce open to people from all walks of life.
70% of managers have successfully hired through social media and built a more inclusive workforce.
Also Read - Stats employers should know before hiring Gen Z
LinkedIn Recruitment Statistics
When anyone says social media recruitment, the conversation can only proceed with mentioning LinkedIn. LinkedIn is one of the most significant recruitment platforms today, with a massive global audience.
Here are some interesting statistics about recruitment via LinkedIn in 2024:
- LinkedIn has over 950 million members in more than 200 countries and territories.
- Almost 60% of LinkedIn’s users are millennials (aged between 25 and 34 years old).
- 52 million people use LinkedIn to search for jobs each week.
- 101 job applications are submitted every second on LinkedIn.
- Every minute, there are 8 people hired through LinkedIn
- There are more than 36,000 newsletters on LinkedIn
- 40% of LinkedIn visitors organically engage with a page every week.
- An ad on LinkedIn can reach 14.6% of the world’s population.
- 2.7 million companies post on LinkedIn every week.
- 16.2% of LinkedIn users use the platform daily, meaning 134.5 million users actively use LinkedIn daily.
- 48% of LinkedIn users actively use the platform monthly.
Facebook Recruitment Statistics
Facebook is a significantly popular social media platform with a great influence on recruitment too. Some important Facebook recruitment statistics include:
- Facebook has 2 billion daily active users.
- 81% of job seekers want to see opportunities posted on Facebook career pages.
- 60% of recruiting managers currently use Facebook to search for talent
Also Read - Resume Stats to know in 2024
Social Media Statistics For Recruiters
Recruiters realize the significance of leveraging social media for recruitment. Finding the right talent, reaching out, and hiring candidates on social media has become an increasingly common practice. Some important statistics for recruiters include;
- 82% of employers use social media to hire passive job seekers. (SHRM)
73% of job-seekers are not actively looking for new jobs or applying for better opportunities but are open to them! Social media recruitment allows employers to reach out to potential candidates, tell them about relevant opportunities, and get their attention. Employers leverage social media to gain the attention of passive job-seekers and get them to apply for relevant roles!
- 92% of employers use social media sites to find talent. (EnterpriseApps)
Social media is the easiest way to look up potential candidates, assess their profiles, and see if they match a job role! Social media also tells employers more than just the education and experience of potential clients it also gives a sneak peek into their overall personality. This can help employers assess if a candidate is a cultural fit for the company.
- 9% of firms not currently using social media for recruitment intend to do so. (Apollotechnical)
Only 9% of employers have yet to avail social media for recruitment but realize its significance and plan on hopping on the social media recruitment bandwagon
ASAP!
- 54% of employers have eliminated candidates based on their social media feeds. (Harvard Business Review)
Speaking of looking up potential candidates on social media, 70% of employers use social media to screen potential hires. This means that employers want to ensure that their potential candidates' overall beliefs and values align with the company’s ethics. Any inappropriate content, such as hate speech, non-inclusive statements, extreme political views, and insensitive/unempathetic posts on a candidate’s social media, will be discarded.
Also Read - Stats to know before an interview
Social Media Statistics For Job Seekers
Social media is vital for job-seekers in 2024, as it is an established truth that employers are looking out for their next hire online. Here are a few statistics on why social media is important for job-seekers:
- 79% of job seekers use social media to search for jobs. (GoHire)
Job seekers use social media to look for the best opportunities and assess companies for their services, reputation, culture, and other factors! Every job-seeker has priorities when applying for or accepting a job offer, and a social media assessment allows them to make an informed decision.
- 75% of new hires announce their career progression on LinkedIn. (LinkedIn)
LinkedIn-influenced hires are twice as likely to attract employers. LinkedIn is a great tool for professionals to attract even better opportunities by talking about their significant achievements or recent job placements to gain the attention of their network.
- 81% of job seekers want to see career opportunities on Facebook. (GaggleAMP)
Facebook has approximately 2 billion active users around the world. Due to its massive popularity, 81% of job seekers want to see job opportunities on Facebook. 60% of employers are already using Facebook to look for potential candidates.
- 50% of job seekers agree that a brand’s Facebook page is more useful than its website. (Sproutsocial)
Job seekers have also become more conscious of their employment decisions and search companies online thoroughly for their values and culture. Almost half of the job-seekers globally agree that a company's Facebook page offers better insights into its culture and employee management practices than its website!
- 62% of Gen Z have found job opportunities on social media. (Zippia)
Final thoughts:
Social media recruitment is the new cool thing in the recruitment industry. Hence, it is important to maintain an impressive online social media presence to make a great impression on employers and candidates. With a massively growing number of people leveraging social media to recruit new people or find better opportunities, it is no secret that social media recruitment is here to stay and only grows bigger with time.
